Which component is NOT considered a part of HIPAA security standards?

The correct answer is marketing strategies, as this component does not relate to the HIPAA security standards. HIPAA, the Health Insurance Portability and Accountability Act, outlines specific standards meant to protect the confidentiality, integrity, and availability of electronic protected health information (ePHI).

The security standards established by HIPAA are divided into three main categories: administrative safeguards, technical safeguards, and physical safeguards.

Administrative safeguards involve policies and procedures that help manage the security of ePHI, including training and management of personnel. Technical safeguards are the technology and related policies that protect and control access to ePHI, such as encryption and user authentication. Physical safeguards establish measures to protect electronic systems and the facilities in which they are housed from natural and environmental hazards, as well as unauthorized intrusion.

Marketing strategies, however, do not fit within these categories and therefore do not play a role in the security standards established by HIPAA.